Scaling Patil Kaki – A Shark Tank India Favorite
Patil Kaki – Indian Sweets & Snacks Brand
Drive awareness, orders, and establish Patil Kaki as a trusted e-commerce brand for authentic Indian delicacies.
Overview
Patil Kaki, a homegrown brand specializing in Indian sweets and snacks, had a humble beginning with a dream to reach every household craving authentic flavors. From being a startup to appearing on Shark Tank India, their journey was extraordinary. Viral Inbound partnered with Patil Kaki in their early days, setting up and managing their entire digital advertising strategy. Our goal: Scale their operations from zero to 60 orders per day and, eventually, 200+ orders daily by leveraging the power of digital campaigns across Google and Meta platforms.
The Challenge
Building Awareness: As a new brand, Patil Kaki needed visibility to introduce their unique offerings to a broader audience.
Scaling Orders: Transitioning from no sales to a sustainable, scalable e-commerce business required strategic planning and execution.
Capturing Festive Demand: Indian sweets and snacks see high demand during festivals and special occasions, making timely and targeted campaigns crucial.
New Audience Segmentation: Identifying and targeting niche customer segments who appreciated authentic, high-quality snacks.
Our Strategy
Google Shopping Campaigns
To drive initial sales, we set up Google Shopping Ads showcasing Patil Kaki’s top products, complete with detailed descriptions and high-quality visuals.
Focus Products: Best-selling items like laddoos, chaklis, and namkeen mixes were highlighted.
Geographic Targeting: We focused on Tier 1 and Tier 2 cities, where there was an appetite for traditional yet premium snacks.
Dynamic Bidding: Automated bidding was employed to ensure we captured high-intent audiences searching for Indian snacks online.
YouTube Awareness & Video Campaigns
We launched a YouTube awareness campaign to tell the story of Patil Kaki and build a connection with the audience.
Video Content: Showcased the handcrafted process behind their sweets and snacks, emphasizing authenticity, nostalgia, and quality.
Call-to-Actions (CTAs): “Order Now” and “Explore Our Range” CTAs drove traffic to the website.
Display Ad Campaigns for Awareness
We ran Google Display Ads targeting food enthusiasts, homemakers, and urban professionals.
Creative Design: Eye-catching visuals of Patil Kaki’s products with taglines like “Handcrafted Snacks Delivered to Your Doorstep.”
Behavioral Targeting: Ads appeared on blogs, food forums, and platforms frequented by snack lovers.
Festive Campaign Boosts
Understanding the cultural importance of festivals, we boosted campaigns during occasions like Diwali, Ganesh Chaturthi, and Raksha Bandhan.
Google & Meta Ads: Promoted festive hampers and combo packs to attract bulk orders.
Seasonal Offers: Created urgency with limited-time discounts and “Order by X date to get it by Diwali” messages.
The Results
Our strategic campaigns helped Patil Kaki achieve significant milestones:
Order Volume Growth: Orders increased from zero to 60/day, and within months, scaled to 200+ orders/day.
Festive Demand Surge: Saw up to a 3x increase in sales during key festivals with targeted ad boosts.
Brand Awareness: YouTube and Display campaigns established Patil Kaki as a household name for premium Indian snacks.
Ad Performance Improvements:
Reduced Cost-Per-Click (CPC) across campaigns.
Achieved a high CTR on shopping and search campaigns due to optimized targeting.
Impact
Patil Kaki’s digital journey showcases the transformative power of strategic ad campaigns and continuous optimization. From humble beginnings to becoming a Shark Tank India-featured brand, Viral Inbound played a pivotal role in their success.
Conclusion
By leveraging platforms like Google and Meta and staying agile with audience insights, Patil Kaki scaled their e-commerce operations rapidly. Viral Inbound’s data-driven approach and creative ad strategies helped the brand achieve sustainable growth and a loyal customer base.
