Optimising Call Conversions for Jim's Mobile Tyre
Jim's Mobile Tyre
Drive high-quality leads and calls for mobile tyre repair services while reducing cost per conversion.
Overview
Jim’s Mobile Tyres, a trusted service provider for on-the-go tyre repairs, partnered with Viral Inbound through a white-label collaboration with a Sydney-based agency. Our goal was to optimize their Google Ads campaigns, driving increased calls and reducing costs. By leveraging data-driven strategies and precise keyword targeting, we delivered exceptional results that strengthened the brand’s position in its niche.
The Challenge
Increase Call Volume: Generate more calls from potential customers searching for mobile tyre repair services.
Reduce Cost Per Conversion: Optimize the campaigns to lower the cost per call without compromising on lead quality.
Target Relevant Keywords: Ensure the campaign targeted high-intent keywords like “Mobile Tyre Repair” and “Mobile Tyre Repair Service Near Me.”
Our Strategy
Optimized Search Campaigns
We refined the Google Search Ads campaign to focus on high-performing keywords and phrases that demonstrated strong purchase intent.
Keyword Focus: Concentrated on terms like “Mobile Tyre Repair” and “Mobile Tyre Repair Service Near Me” based on historical data showing maximum calls associated with these searches.
Ad Copy Optimization: Crafted clear, action-oriented ad copies with CTAs like “Call Now for Quick Tyre Repairs” and “Get Tyre Repair at Your Doorstep Today.”
Location Targeting: Used geo-targeting to focus on areas with the highest demand for mobile tyre repair services.
Cost Optimization
To reduce cost per conversion, we:
Used Smart Bidding Strategies: Leveraged Google’s Target CPA bidding to optimize for calls at the lowest possible cost.
Negative Keywords: Implemented a robust negative keyword list to filter out irrelevant traffic.
Dayparting: Focused ad spend during peak hours when users were most likely to call.
Call Tracking Implementation
We integrated advanced call tracking to:
Measure the effectiveness of specific keywords and ad copies.
Identify high-converting times and regions to further optimize campaign performance.
Continuous Campaign Refinement
To reduce cost per conversion, we:
A/B Testing: Tested multiple ad variations to determine the highest-performing ad formats.
Landing Page Relevance: Ensured that the ads directed users to a highly relevant page, making it easier for them to call directly.
Weekly Adjustments: Reviewed campaign data weekly to refine targeting, keywords, and bids.
The Results
The campaign delivered exceptional results with optimized ad spend and a significant increase in calls:
Call Volume: Generated 327 calls during the campaign period, a 46-call increase compared to last month.
Cost Per Call: Reduced the cost per call from $5 to $2.39, achieving a substantial drop in cost per conversion.
Keyword Impact: Keywords like “Mobile Tyre Repair” and “Mobile Tyre Repair Service Near Me” accounted for the majority of the calls, validating our keyword strategy.
Impact
By focusing on high-intent keywords, optimizing ad spend, and continuously refining the campaign, we helped Jim's Mobile Tyre:
Increase their lead volume significantly.
Establish their brand as the top choice for mobile tyre repair services in Australia.
Achieve better ROI by lowering cost per conversion.
Conclusion
This case study highlights the power of strategic keyword targeting and continuous optimization in driving measurable results. At Viral Inbound, we’re committed to delivering high-performing campaigns that align with our clients’ business objectives.
