Transforming Viya Imports’ Digital Presence with 1,000+ Custom Creatives
Viya Imports
Boost Viya Imports’ online presence through improved social media visibility, enhanced website rankings, and engaging content marketing strategies.
Overview
Viya Imports, a leading e-commerce platform for Indian products in Australia, partnered with Viral Inbound through a white-label project commissioned by a Sydney-based agency. Our task was to strengthen Viya Imports’ digital presence. With a holistic content marketing strategy and over 1,000+ creative assets designed, we helped Viya Imports significantly increase social media engagement and website visibility, driving business growth.
The Challenge
Increase Brand Awareness: Establish Viya Imports as the go-to brand for Indian products among Indian expats in Australia.
Boost Social Media Engagement: Consistently engage with audiences through creative and relevant content.
Improve Website Rankings: Enhance the website’s organic traffic through optimised content and visual appeal.
Our Strategy
Designing 1,000+ Creative Assets
We developed over 1,000 tailored creatives, including:
Social Media Posts: Festival-specific posts, engaging carousel ads, and customer testimonial posts to drive audience interaction.
Ad Campaign Designs: High-quality visuals optimized for platforms like Meta Ads and Google Ads.
Blog Banners: Custom-designed banners to accompany informative blogs and improve user experience.
Website Product Images: Professionally enhanced product visuals to make the website more attractive and user-friendly.
Festival-Focused Campaigns
Created festival-specific content calendars featuring key Indian celebrations such as Diwali, Holi, and Rakhi to capture seasonal demand.
Designed thematic campaigns to align with the festive spirit, leveraging these peak periods to boost engagement and sales.
Content Marketing for SEO
Blog Content: Published regular blogs on topics like “How to Celebrate Indian Festivals Abroad” and “Top Indian Products Every Household Needs,” integrating high-ranking keywords.
Social Media Copywriting: Created engaging captions with trending hashtags to increase post visibility.
On-Page SEO: Optimized website product descriptions, meta tags, and banners for better search engine rankings.
Social Media Strategy
Audience Engagement: Posted interactive content like polls, Q&A sessions, and user-generated content to foster a sense of community.
Paid Campaigns: Launched targeted ad campaigns to amplify reach among Indian expats across Australia.
Consistency: Maintained a regular posting schedule to ensure sustained visibility.
The Results
The campaign resulted in significant improvements in Viya Imports’ digital footprint:
Social Media Growth:
Increased followers by 34% across platforms within six months.
Achieved an average engagement rate of 7.2%, outperforming industry benchmarks.
Content Impact:
Published 1,000+ creatives, driving consistent audience engagement.
Festival campaigns saw a 40% increase in post interactions compared to regular posts.
Website Visibility:
Boosted organic website traffic by 68% through SEO-optimized content.
Improved website rankings, with 12 primary keywords appearing in the top 10 Google search results.
Impact
The combined efforts of creative design, content marketing, and SEO optimization positioned Viya Imports as a prominent player in the Indian e-commerce space in Australia. The enhanced social media visibility and improved website rankings directly contributed to increased customer engagement and sales.
Conclusion
This case study underscores the importance of a multifaceted approach to digital marketing. Through creativity, strategic planning, and consistent execution, Viral Inbound helped Viya Imports establish a strong online presence and drive measurable growth.
